Social irresponsibility must be the answer, then!
Ted Frank at the AEI will be moderating a discussion today about managing corporate image. I wish I was close enough to D.C. to attend, as the debate might explain why being socially irresponsible - outsourcing jobs, moving factories to countries with lax environmental laws, encouraging your employees to apply for Medicaid, getting life insurance on employees with dangerous jobs instead of improving safety conditions - is the better business practice.
Does corporate social responsibility represent a good business strategy in the long run, or has reputation management become, in effect, an apology for making money? If so, does this trend ultimately pose a threat to free enterprise?
Source: PointofLaw.com | PointOfLaw Forum: Corporate Image Advertising and the Future of Free Enterprise
To answer the question posed above, reputation management has become, in effect, an apology for making money by exploiting workers, polluting or otherwise damaging the Earth, and putting profits well ahead of safety.
Ted notes that Steven Hantler of DaimlerChrysler (Is it going to be Chrysler again?) will be attending. Hantler might be familiar to you for his policy of adopting scorched Earth litigation tactics for the sole purpose of discouraging trial lawyers from suing his employer, even if the underlying case is meritorious. Hantler also gained a reputation as being a hypocrite for spending "six figures" to defend an $8,000 claim, and then arguing that the winning plaintiff wasn't entitled to $143,000 in attorney's fees. Apparently, "loser pays" is only fair to corporations when they aren't the loser.
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Posted by: Janet | July 02, 2007 at 03:52 PM